Choose The Right Social Media Platform

There are tons of social media platforms out there but not all of them are going to resonate with your business. You can create profiles in a couple of different platforms and your job is to find out which one fits your business and gets the most engagement. As a financial advisor/planner if you’re helping businesses then you should look into LinkedIn or if you’re helping people then you should look into Facebook.

2

Interact With Your Audience

After getting some followers you must start posting valuable content on your page. However, be sure not to simply post links or pictures without your own insight. Make sure to respond to people’s posts and comments to create interaction. The goal of this is to make your audience feel connected to your brand and make them learn more about your business. 

4

Post Regularly

The easiest way to kill your branding effort is to post on random dates. If you are posting two articles and one picture a month, you’re a ghost. You have to build consistency in order to build a brand. One of the impactful ways to build such consistency is to start making two posts on a weekly basis and every one or two weeks add one additional post. Also, block out a specific time in your calendar to dedicate yourself to make a post.

6

Ask Your Clients To Share

There is nothing wrong with asking your client to share your content especially if they got value out of it. Sharing will help you to attract more followers and increase the credibility of your brand.

Choose The Right Social Media Platform

There are tons of social media platforms out there but not all of them are going to resonate with your business. You can create profiles in a couple of different platforms and your job is to find out which one fits your business and gets the most engagement. As a financial advisor/planner if you’re helping businesses then you should look into LinkedIn or if you’re helping people then you should look into Facebook.

Follow Relevant Accounts

You can follow hundreds of accounts but if they are not interested in your business you will have a hard time creating engagement and grow your branding. You should follow real people that will help to present your business as legitimate and reliable. The goal is to make sure that these people are relevant and will help you to grow your brand. 

Interact With Your Audience

After getting some followers you must start posting valuable content on your page. However, be sure not to simply post links or pictures without your own insight. Make sure to respond to people’s posts and comments to create interaction. The goal of this is to make your audience feel connected to your brand and make them learn more about your business. 

Be Consistent With Your Topics

One of the BIGGEST mistakes that a lot of businesses do is throwing different topics into their timeline which doesn’t even show their field of expertise. Eventually, their profile looks like a mixture of topics. You must choose certain topics to discuss in your timeline. For instance, in the financial business, you can post about industry news, wealth management, or even your ideal client struggles. 

Post Regularly

The easiest way to kill your branding effort is to post on random dates. If you are posting two articles and one picture a month, you’re a ghost. You have to build consistency in order to build a brand. One of the impactful ways to build such consistency is to start making two posts on a weekly basis and every one or two weeks add one additional post. Also, block out a specific time in your calendar to dedicate yourself to make a post.

Link Your Website and Your Profile

Having your website link on a social profile will not only help you with presence but also with website traffic. It will allow your audience to learn more about your business. On the other hand, make sure to put follow/share buttons on your website so that your visitors can post your website on their pages.

Ask Your Clients To Share

There is nothing wrong with asking your client to share your content especially if they got value out of it. Sharing will help you to attract more followers and increase the credibility of your brand.